Sally Vanson

Dr Sally Vanson

Working creatively and flexibly in a world of ambiguity

Dr Sally Vanson is an international and very sought after business coach, coach supervisor and professional coach trainer. She has been nominated for both the Association of Coaching Awards for ‘most influential coach’ and ‘most impactful coach’. Sally’s commercial achievements for record profitability led her to win recognition in the Hanson PLC Middle Manager of the year award (worldwide) after which she moved into a strategic role working on mergers and acquisitions, was an employed management consultant and then Director of OD and HR for Mazda Cars before founding The Performance Solution™ in 2001. In 2002 Sally became a global partner with Dilts Strategy Group, based in San Francisco.

Sally’s positive attitude and insight, underpinned by an ability to analyse complicated strategic issues quickly and logically, enable her to inspire practical solutions for transforming personal and business performance. She works in industries as diverse as legal and financial services, hospitality, pharmaceutical, logistics, ‘e’ commerce, manufacturing, automotive, retail and professional services in blue chip organisations, the public sector and third sectors on a global basis. Clients include The London Stock Exchange, Bevan Brittan LLP, Astra Zeneca, NHS, Thomson Reuters, Harlequin, Mills & Boon, HMRC, European Central Bank, EIOPA, Prudential Insurance as well as clients in mainland Europe, UAE, Kenya and Australia.

Sally is valued for her innovative and pragmatic approach and her passion for positive and congruent leadership is one of the reasons that professional coaches choose to be trained and supervised by her. Sally’s current projects revolve around the optimal performance of people in organisations as well as the development to post graduate level of other coaches. Sally has gained a reputation as an international speaker and is the author of three books. She completed her doctoral research into dysfunctional, identity issues in senior partners in law firms resulting from commercial challenges and the changing face of the profession. She is a visiting fellow at Kingston University and an associate lecturer at University of Derby and University of Ulster. She directs the ICF ACTP faculty.

Sally is based in North Norfolk, UK and near Toulouse, France and enjoys travelling further afield perusing her interest in multi-cultural development. She lives with her husband and three dogs, has three grown up children and is currently learning photography and improving her spoken French

  • Doctorate in Business Administration
  • MSc Organisation Development and NLT
  • Post Grad. Diploma in Strategic Direction
  • Diploma in Training and Development
  • Chartered Member of CIPD
  • Advanced Certificate Executive Coaching
  • Certified Analytic-Network Coach
  • mBIT Certified Coach
  • Certificate in Coaching Supervision
  • NLP Master Trainer
  • NLP Health and Master Practitioner
  • Member Association for Coaching
  • Member International Coaching Federation
  • Professional Credentialed Coach (ICF)
  • SHL Level A and B Psychometric testing
  • MHS EQI facilitator
  • MBTI™
  • Extended DISC™ and iWAM facilitator


  • Application of analysis and divergent thinking to align business strategy and personal success factors
  • Executive coach at CEO and Board level
  • Designed, developed and gained accreditation for first MSc in NLP in the world and directs an MA programme in Applied Coaching
  • Innovative approaches to the management of complex projects within ambiguous and changing frameworks,

Author –
The Challenge of Outsourcing Human Resources, 2001 Chandos Publishing,
Introduction to Data Interpretation, 2004,2008,2011, Hodder and Stoughton,
Coaching with Extended DISC 2007, Performance Publishing.

“Tell me and I forget, teach me and I may remember, involve me and I learn.”